Yesterday I learned of the loss of another job, and this got me thinking about what lies ahead for everyone in this profession and beyond ...
"We're a classic within the medium and the classics, in time of crisis, we have many advantages: when people play the money, look very much with whom he spends it ... No one takes unnecessary risks and to do nothing better to go to the classics of the market ... We are ... "
Speaking with one of my customers amid fears the crisis that we were suffering in the years 1992-93, this phrase uttered the owner of a national architectural publications, with more success business (now and for more than twenty-five years), in the midst of this tremendous fear of what we came up ....
Friend, fully matched to your business and mine own, and that since 92 to 97 were the highest turnover in both cases, all I've known ... (Including today).
Will it happen the same in this new crisis?
I can not deny that I have a few months in which it (the billing) has soared to levels not seen for some time, but the apparent forward-looking, I think I will suffer the same consequences as the rest of the hard workers .. . This, I fear, is not the same kind of attack ...
What has changed that this time, the profession (the economy that supplies this) can not behave the same way?
I think the answer we can give it, in part, Roubini, who anticipated the current crisis five or six years before it occurs.
For those who do not know:
http://www.elpais.com/articulo/economia/miedo/domina/mercados/solo/queda/opcion/cerrarlos/elpepieco/20081025elpepieco_9/Tes
Performing a general area (not just economic), the conclusions reached Roubini, we could ensure that the world as we know it has no other choice but to change; lawless world of the intermediary, has come to an end ...
The broker, financial product that unknown element, social or economic so prevalent in the market economy has put paid to the current economic order, to be shown to be absolutely false: one can no longer buy "packages" of investments made by financial engineering that have been proven without direct ownership and who happen to be a scam sold almost as fixed income, remained a fact of high risk with no apparent original producer known, given the tremendous "changes hands" by those who have spent up to the final consumer.
This trap agent it is what I really believe that go away (not just the economy) and it will go to ruin all the current world order based on liberal economic concept of capital, will be something quite painful and no known history ..
only production (the producer) will remain as we know and that intermediation, absolutely direct, essential for this to reach its final destination (be it production or consumption); the "anything goes", has already been done ...
ask, on what lies ahead as a first stage, simple products and services (which always turn out to be the best stable quality, a classic of consumption) to pass in a second stage, to demand a quite profitable product and absolutely also essential, in which intermediaries have not done their "August" with the consequent loss of reference of the disproportionate rise in producer price ....
Intenet In this sense the answer is absolutely massive elimination of intermediaries, this is (now permanently) the revolution of production and, therefore, will be, in short, the real economy is indisputable .
Applied to our profession, why pay a magazine of architecture "information (and therefore a multitude of intermediaries who raise their price) when that information the I can get for free on the Web?
All publications "architecture" in the first stage, disappear, except those containing classical value of direct producers (tectonics, for example) and can stay in the second stage and therefore stuck in the new order.
The crowd of publishers (and "photographers of architecture") that have emerged exploiting the boom in popular and economical society and, therefore, of architecture, are doomed to failure and immediately disappeared as the now know, in the coming months and a year (singular) have virtually disappeared all.
The Network will be the king in this kind of information, but is it so easy to get returns on it, as they have done so far on paper?
hardly a hunter of joints (such as editorial or similar businesses) may make returns of interest, in a world where free content (no value added "production") is the more standard pattern if face production values \u200b\u200bon the Net! (*)
How will this affect the architectural photographer? Well
similarly, with the Internet and digital cameras, the photographer "cyclical" architecture will doomed to failure and unemployment ....
But the problem here is more difficult to predict because the client, not very clear (as I understand it) which is a productive photographer, or that is situational (likening it to "intermediary ")....
I, if I have very clear that the architectural photographer "productive" (producer value-added intellectual architecture images) in a second stage, is the only remain but, in this first, fog, low prices blinded, absolutely without question, the majority of customers ...
Information For an image, used primarily on the Web (the replacement of journals on paper that is currently called "architecture") and digital cameras today, it is not necessary to hire a photographer. Only it will be, when it is intended to teach a value to the image, this is only possible with a photographer "producer" classic (in the sense of production) now, and also in the future .... Everything else is wasted means that the architect or the publisher has, absolutely useless.
This, I think it must be the basic idea, which we look across the media production chain architecture (photographers, editors and architects), in order to act consistently successful. It is where I'm basing, as an investment for the foreseeable future, in a situation that went ahead as "logic" and pointed to as "safe ".... from the past four or five years, noting the unbridled explosion of "anything goes ...", also the image of architecture and publishing ...
Apply the idea, all the rest of the media value chain including architecture, logically, the architects.
The "anything goes" , fortunately for us photographers productive has been completed ...
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(*) It is in this sense, one born arquitecturaenimagen . Always with claims of "producer", without the intervention of any kind, in a free medium with an aesthetic design intent without any false ...
Article based on one of the forum threads
arquitecturaenimagen http://www.arquitecturaenimagen.es/viewforum.php?f=31&sid=cb2aa89d35542e517b6cb7b483892199 )
Javier Azurmendi
. Architectural photographer in December 2008
